Pricing
EMPIRE plans for business decision practice
Four free simulations to start. More situations with Premium. Your own business information with My Business. Monthly prices are in US dollars.
Free
Discover decision practice with four complete simulations: no business experience required.
- One full scenario in every business category: SaaS, Service, E-commerce and Marketplace
- Practise pricing, cash flow, acquisition and growth through a complete run
- Review final finances and recorded decision costs with Company Autopsy
- Achievements, XP and ranks
- Progress saved in your browser: no account needed
EMPIRE Premium
Keep practising across more starting positions, industries and commercial pressures.
- All 16 premium scenarios across every business category
- Advanced starting positions: scale-ups, capacity crises, cash-flow squeezes and dead marketplaces
- Replay scenarios to explore different decisions and simulated outcomes
- Decision feedback, achievements and personal bests; game progress saved in this browser
30-day money-back guarantee. Secure checkout by Stripe.
My Business
Includes EMPIRE PremiumExplore pricing, hiring and spending trade-offs using your own starting information. Educational models, not predictions or financial advice.
- Everything in EMPIRE Premium
- My Business: your own revenue, costs, customers and cash as the starting point
- Explore modelled trade-offs using your inputs, not real-world forecasts
- History, reset and replay
Where your progress is saved
Free
Game runs, achievements and personal bests are saved in this browser. No account needed. Clearing browser data or switching device starts fresh.
EMPIRE Premium
Game runs are saved in this browser, like Free. Your subscription is linked to the email you paid with, so you can sign in and restore access on another device.
My Business
Your business profile and simulation history are saved to your account and follow you to any device you sign in on.
What Premium unlocks
Explore different commercial pressures in these existing Premium scenarios. Replay them to try another strategy.
- SaaS
The Scale-Up
You take over a software company already doing ~$2M a year with $1.5M in the bank. It has product-market fit and every problem that comes after it: churn climbing, CAC rising, infrastructure compounding and $110,000 a month of burn.
Difficulty 4/5
- SaaS
The Growth Ceiling
You take over a $12M ARR software company that already won. It is profitable, respected, and growth has stalled at 18% a year in a market it has nearly finished selling to. Every remaining growth curve costs money, adds complexity and can break what already works.
Difficulty 5/5
- Service Business
The Capacity Crisis
You inherit a profitable service company that has already found demand. Customers are waiting weeks, the crew is at the top of its utilisation, quality is slipping into the reviews and you are still delivering work yourself. Demand is not the same thing as capacity.
Difficulty 4/5
- Service Business
The Multi-Location Empire
A $3M service company that already fixed its capacity problem. One location, one crew, one strong local reputation, and one owner still signing off every decision that matters. Growth from here means managers, systems and other people's standards.
Difficulty 5/5
- E-commerce Brand
The Inventory Crisis
Sales are strong, the bank account is not. Most of your money is sitting in a container of stock and your supplier wants paying now.
Difficulty 5/5
- E-commerce Brand
The Scale Trap
An $8M brand that people actually love, with warehousing, a real ad account and a shelf full of SKUs. Every extra dollar of growth now costs more than the last one, and every new product, market or channel locks more cash inside inventory.
Difficulty 5/5
- Marketplace
The Liquidity Problem
12,000 buyers, 2,400 sellers, and most searches still end in nothing. Registrations are not a marketplace.
Difficulty 5/5
- Marketplace
The Network Effect
One city works beautifully: buyers find what they want, sellers make money, retention is strong. Nothing about that liquidity transfers to the next city or the next category. You have to earn density again, market by market, without burning the company to do it.
Difficulty 5/5
Questions
Is this suitable for beginners?
Yes. No business experience is required to start the four free simulations. Practise choosing between pricing, cash flow, customer acquisition and operating trade-offs, then review the simulated consequences.
How is this different from books or courses?
Instead of only reading an explanation, you make decisions with limited resources and see how the simulated business responds. It complements other learning; it does not certify your skills or guarantee real-world results.
What if my simulated business fails? Can I replay?
Review your Company Autopsy, restart and try another strategy. Free and Premium scenarios can be replayed. Abandoning and restarting replaces the current run in that scenario.
Why pay when the free simulations are complete?
Free gives you four full starting scenarios. Premium adds more business situations, including growth, capacity and cash-flow challenges. My Business includes Premium and lets you explore modelled decisions using your own business information.
Does My Business predict my real financial results?
No. It uses your inputs as the starting point for educational simulations with model assumptions. Outcomes are not validated forecasts or financial advice. It does not change your real business or financial accounts.
How does billing work?
Premium is $29/month and My Business is $59/month, billed monthly by Stripe. We never see or store your card details.
Can I cancel?
Yes, any time from Manage subscription on this page or your account, or from the link in your receipt. Cancelling stops future renewals and you keep access until the end of the month you've paid for.
Can I get a refund?
Yes, within 30 days of your order. Reply to your Stripe receipt or contact us from the email you paid with. See the Refund Policy.
Can I switch plans?
Upgrading to My Business takes effect straight away. Switching back to Premium happens at your next renewal, so you keep My Business until then.
How do I access my subscription on another device?
Log in with the email you paid with, then choose Restore. Your existing devices keep access.
Will I lose my progress?
Game runs are saved in the browser you play in, so clearing browser data removes them. My Business data is saved to your account.
How do I contact support?
Use the Contact / Support form on the homepage. Leave your email if you'd like a reply. We read every message.
EMPIRE Premium and My Business are sold by Lacey Rochelle and payments are processed securely by Stripe. We never see or store your card details. See our Terms, Refund Policy and Privacy Notice.