Premium feature
$59/MONTH · INCLUDES EMPIRE PREMIUM
MY BUSINESS
Your business.
Your numbers.
Your decisions.A place to explore the trade-offs.
Turn your real business into an EMPIRE simulation. Enter your revenue, costs, customers, cash and operating data. EMPIRE uses your business as the starting point for strategic scenarios so you can practise evaluating modelled trade-offs. Outcomes depend on simulation assumptions; they are not forecasts or professional financial advice.
EXPLORE THE DECISION. QUESTION THE ASSUMPTIONS.
Includes EMPIRE Premium · Cancel anytime · Your real business is never changed · Simulations run on a separate copy of your data
Practise with fictional businesses.
Or start with your own numbers.
The free EMPIRE simulations put you in charge of fictional companies. My Business puts your own company into the simulator. Instead of made-up revenue, customers, costs and cash, your simulation begins with the numbers that actually matter to you.
Free simulations
- · Fictional companies
- · Pre-built starting conditions
- · Practise business decision-making
- · Learn how EMPIRE works
My Business · includes Premium
- Your company
- Your actual starting numbers
- Scenarios generated around your situation
- Explore decisions before making them for real
Test the decisions you're considering before you make them.
Your numbers. Your constraints. Different decisions. See how each path plays out.
How do price and demand interact in the model?
Explore whether higher revenue per customer offsets modelled customer losses, and what happens to revenue, profit and cash.
How far can you push acquisition before growth gets expensive?
Test higher marketing spend against new customers won, cost per customer, profit and available cash.
Can you afford the hire before you need it?
Weigh the payroll added today against customer satisfaction, retention, cash and a payoff that builds slowly.
Is a big discounted deal worth it?
See whether extra volume at a lower price outweighs the thinner margin and the risk of relying on one customer.
Can the business handle a cash squeeze?
Weigh borrowing, cost cuts and rising supplier prices while revenue, costs and available cash interact.
What happens when customers start slipping away?
Compare the cost of winning customers back against the revenue and profit lost to churn.
Simulations and strategic scenarios, not forecasts or financial advice.
From your numbers to your simulation
STEP 01
Build your business profile
Revenue, gross margin, fixed costs, cash, customers, new and lost customers, marketing spend, employees and payroll.
STEP 02
EMPIRE builds the starting position
Your data becomes the starting state of a separate simulation. Your real figures remain untouched.
STEP 03
Make the decisions
Work through strategic situations, choose what you would do and see how the simulated business responds. Then reset and explore another path.
Explore a different approach.
Without changing your real business.
Every scenario starts from the operating position of your business, so the decisions are relevant to the conditions you're actually managing.
Business decisions are expensive.
Simulations aren't.
See the second-order effects
Explore what a decision could affect beyond the obvious first result.
Practise before the pressure
Think through difficult decisions before you're forced to make them quickly.
Compare different paths
Reset the simulation and see how different choices create different outcomes.
Practise commercial judgment
Use repeated simulations to question assumptions and think through strategic trade-offs.
Your business stays your business
My Business does not make changes to your actual company, bank accounts, advertising accounts or financial systems. Your inputs are used to create a separate simulation environment that can be reset and replayed.
Simulation outcomes are educational strategic scenarios and should not be treated as financial, legal or professional advice.
Put your business in the simulator
INCLUDES EMPIRE PREMIUM
Your subscription also unlocks the full EMPIRE Premium simulation library.
- My Business personalised simulator
- Simulations based on your business starting data
- Reset and replay strategic situations
- Full premium scenario library (16 scenarios)
- Advanced starting positions
- Account-saved My Business profile and simulation history
- Premium game runs, achievements and personal bests saved in this browser
- Decision feedback across different simulated business situations
Your next decision deserves careful thought.
Explore the trade-offs in an educational simulation.
Cancel anytime.