Business strategy simulator

EMPIRE

Four different businesses, four different sets of economics, one goal: turn $10,000 into a $100,000,000 company. Choose the game you want to play.

Every category has a free scenario to play in full, plus premium scenarios that drop you into a company already in trouble — $29/month for all of them.

New here?

Start with the Business Challenge

Run a small service business from your first client. Your first decision is one tap away.

Start Free →

Or choose another challenge

Daily habit

Play one month a day

One reminder a day at 9am your time. No spam, and you can turn it off any time.

0 day streak

Best 0

Game mode 1

SaaS Business

Subscription software for small teams

  • ·Grow monthly recurring revenue and fight churn
  • ·High gross margins, slow start, expensive acquisition
  • ·Levers: pricing, product, CAC vs LTV, funding and dilution
Personal best
$0
Runs
0
Longest run
0 mo
Play SaaS mode

Game mode 2

Service Business

Owner-operator to multi-location firm

  • ·Win clients through leads, quotes, reviews and referrals
  • ·Deliver with billable hours — yours, your staff's and contractors'
  • ·Levers: pricing, capacity, utilisation, quality systems and overhead
Personal best
$0
Runs
0
Longest run
0 mo
Play Service mode

Game mode 3 · new

E-commerce Brand

Direct-to-consumer physical products

  • ·Sell units: orders, average order value, returns and repeat buyers
  • ·Stock costs cash the day you order it and becomes COGS only when it sells
  • ·Levers: pricing, inventory cover, supplier terms, ad spend and fulfilment
Personal best
$0
Runs
0
Longest run
0 mo
Play E-commerce mode

Game mode 4 · new

Marketplace Platform

A two-sided market connecting buyers and sellers

  • ·Build both sides at once — sign-ups mean nothing without matches
  • ·GMV is what flows through the platform; your revenue is GMV × take rate
  • ·Levers: liquidity, take rate, trust, incentives, expansion and leakage
Personal best
$0
Runs
0
Longest run
0 mo
Play Marketplace mode

Each mode keeps its own saved run, achievements and personal best. My Business mode is coming soon.