E-commerce Brand

Sales are strong, the bank account is not. Most of your money is sitting in a container of stock and your supplier wants paying now.

·$60,000 cash — and $95,000 tied up in stock

·2,600 customers · $48,000 a month of ad spend

·3-month supplier lead time, no credit terms

·Returns at 8% and slow delivery

Objective · Trade your way out of a working-capital squeeze and still reach a $100,000,000 brand.

Difficulty · Brutal

An $8M brand that people actually love, with warehousing, a real ad account and a shelf full of SKUs. Every extra dollar of growth now costs more than the last one, and every new product, market or channel locks more cash inside inventory.

·$8,000,000 a year revenue · $1,200,000 cash · ~60% gross margin

·~$75 order value · 25% repeat rate · ~$30 CAC and climbing

·Multiple SKUs, own warehouse, established paid advertising

·Growth is getting more expensive every month

Objective · Scale an $8M brand into a sustainably profitable $100,000,000+ company without being destroyed by inventory, rising CAC or expansion.

Difficulty · Brutal

A $25M brand people genuinely love at home, with proven products and its own fulfilment. Becoming a global brand means retail buyers, customs, currencies, new countries and far more cash locked inside stock than you are used to.

·$25,000,000 a year revenue · $4,000,000 cash · ~62% gross margin

·$92 order value · 30% repeat rate · ~$38 CAC across saturating channels

·Multiple proven products, established fulfilment, 45 employees

·Strong at home, unknown everywhere else

Objective · Turn a strong domestic brand into a global consumer company worth $250,000,000+ without wrecking margin, cash or the brand itself.

Difficulty · Brutal

Your $80M brand sells in five countries. A national retail chain offers to stock you in 1,200 stores — enormous volume, brutal payment terms, and a buyer who can end it with one phone call.

·$80,000,000 revenue · $10,000,000 cash · 58% gross margin

·35% repeat rate · $44 CAC

·120 employees · 5 countries · 40 SKUs

·A 1,200-store retail offer on the table

Objective · Build a $500,000,000+ consumer company without letting any single retailer, factory or channel own you.

Difficulty · Brutal