SaaS / Tech Startup

You take over a software company already doing ~$2M a year with $1.5M in the bank. It has product-market fit and every problem that comes after it: churn climbing, CAC rising, infrastructure compounding and $110,000 a month of burn.

·$1,500,000 cash · burning ~$110,000 a month

·2,000 customers · ~$2M ARR at $83 per customer

·5% monthly churn and CAC of $450

·18 employees · $150,000 payroll · $30,000 infrastructure

Objective · Reach a $100,000,000 valuation with a financially sustainable business: strong retention, healthy LTV:CAC, good gross margin and real runway.

Difficulty · Very hard

You take over a $12M ARR software company that already won. It is profitable, respected — and growth has stalled at 18% a year in a market it has nearly finished selling to. Every remaining growth curve costs money, adds complexity and can break what already works.

·$12,000,000 ARR · $6,000,000 cash · 82% gross margin

·8,500 customers · $118 ARPU · 3.2% monthly churn

·18% annual growth and an $850 CAC that keeps rising

·72 employees · $700,000 payroll · $220,000 marketing · $120,000 infrastructure

Objective · Find the company's next growth curve and reach a sustainably valuable $100,000,000+ business without drowning in complexity, debt or capital.

Difficulty · Brutal

You run a $35M ARR company with 150 staff, a real sales organisation and $18M in the bank. So do three of your competitors. Every price you set, feature you ship and enterprise deal you chase provokes a response from someone with the money to fight back.

·$35,000,000 ARR · $18,000,000 cash · 84% gross margin

·22,000 customers · $132 ARPU · 2.5% monthly churn · $1,100 CAC

·150 employees · $1,600,000 payroll · large sales and marketing org

·Three funded competitors and no dominant player yet

Objective · Win the category — dominant market share and a sustainable $250,000,000+ valuation built on economics, retention and product, not advertising spend.

Difficulty · Brutal

You lead the category with $90M ARR and 400 staff. The board wants an IPO in three years. Public markets reward predictable growth, profitability and governance — and punish one bad quarter without mercy.

·$90,000,000 ARR · $40,000,000 cash · 80% gross margin

·48,000 customers · 1.6% monthly churn · $1,400 CAC

·400 employees · $4,200,000 payroll

·Venture investors expecting a liquidity event

Objective · Take the company public and build a $1,400,000,000+ market value with predictable growth, zero missed guidance and clean governance.

Difficulty · Brutal