EMPIRE SaaS business strategy simulation
The Startup · Free SaaS business simulation game
EMPIRE
You start with $10,000 and one employee: you. Build a subscription software business: find your first paying customers, test pricing, improve your product and decide what to spend on growth. Practise balancing recurring revenue, customer churn and cash flow. Choose a response or type your own business decision, then see the trade-offs play out month by month. Get to a $100,000,000 company, or go bankrupt trying.
Choose your first company
E-commerce Brand
Direct-to-consumer physical products
Fast revenue, thin margins, inventory eats cash.
Marketing Agency
Services billed monthly per client
Profitable early, hard to scale, valued on a low multiple.
E-commerce and service companies are separate free games. My Business mode is available on the US$59/month plan: see plans.